徐闻菠萝亮相法国国际农博会 百年粤味农品开启国际新征程

Core Viewpoint - The 62nd International Agricultural Show in France showcased high-quality agricultural products and advanced agricultural technologies, with a focus on the participation of the Xu Wen pineapple series, highlighting its potential for international market expansion [2][3]. Group 1: Event Overview - The event took place from February 21 to March 1 at the Paris Expo Porte de Versailles, gathering global agricultural products and technologies [2]. - The National Agricultural Exhibition Group from China's Ministry of Agriculture and Rural Affairs participated for the first time, featuring products from Xu Wen, known as the "Hometown of Pineapples in China" [2]. Group 2: Xu Wen Pineapple Industry - Xu Wen has approximately 350,000 acres of pineapple cultivation area, with a stable annual production of around 700,000 tons, demonstrating a solid industrial foundation and supply capability [2]. - The Xu Wen pineapple industry has undergone three phases of development since its introduction in 1926, evolving from a scale-based production area to a systematic production area with a complete industrial chain [3]. Group 3: International Market Strategy - The participation in the French International Agricultural Show aligns with Xu Wen's development philosophy, as France values terroir, variety, history, and branding, providing an opportunity to connect with higher international market standards [3]. - Xu Wen has leveraged the RCEP Pineapple Trading Center to promote its products in the Asia-Europe international market and enhance brand influence through events like the Xu Wen Marathon [3].