Xin Lang Cai Jing·2026-02-28 01:14Core Insights - The Chinese liquor market is experiencing a price adjustment, with the average retail price of the top ten liquor products at 9,166 yuan as of February 28, marking a decrease of 10 yuan from the previous day, reaching a new low since early February [1][6][7] - The market shows a structural adjustment with four products increasing in price, five decreasing, and one remaining stable, indicating resilience in core products [1][7] Price Movements - The price of Feitian Moutai increased by 6 yuan per bottle, supported by solid demand and tight supply [1][7] - Other products that saw price increases include Gujing Gong and Shui Jing Fang, which rose by 3 yuan and 1 yuan respectively [1][7] - Notable price declines were observed in Qinghua Lang, which dropped by 10 yuan, and Yanghe Dream Blue M6+, which fell by 5 yuan [1][7] Market Analysis - The data is sourced from approximately 200 collection points across various regions, ensuring a comprehensive and objective representation of retail prices [2][8] - The introduction of new sales channels for Moutai products has begun to influence market prices positively [2][8] - The market is expected to see a structural recovery during the 2026 Spring Festival, particularly for sauce-flavored and budget-friendly liquors, with a noted increase in sales for these categories [2][8] Industry Outlook - Despite some signs of recovery, the industry is still facing weak demand, particularly due to reduced business banquets [2][8] - Analysts suggest that Moutai's price stabilization and double-digit sales growth could support the industry, with potential for a seasonal rebound [2][8] - The overall performance during the Spring Festival is characterized by structural differentiation and a phase of rebound, with a full recovery dependent on further demand restoration [2][8]