酒价内参2月28日价格发布，古井贡古20上涨3元

Core Viewpoint - The Chinese liquor market is experiencing a structural adjustment, with the average retail price of the top ten liquor products showing a slight decline, indicating a continued downward pressure on prices since the beginning of February [1][6][7]. Price Trends - As of February 28, the total retail price for a package of the top ten liquor products is 9,166 yuan, down by 10 yuan from the previous day, marking a new low since early February [1][6]. - Among the top ten products, four have increased in price, five have decreased, and one remains stable, indicating a mixed market response [1][7]. - Notable price increases include: - Feitian Moutai up by 6 yuan per bottle, supported by solid demand and tight supply [1][7]. - Gujing Gongjiu up by 3 yuan per bottle [1][7]. - Wuliangye and Shuijingfang both up by 1 yuan per bottle [1][7]. - Price decreases include: - Qinghualang down by 10 yuan per bottle, showing a significant adjustment [1][7]. - Yanghe Dream Blue M6+ down by 5 yuan per bottle [1][7]. - Qinghualang 20, Guojiao 1573, and Xijiu Junpin each down by 2 yuan per bottle [1][7]. - The price of premium Moutai remains stable at 2,419 yuan per bottle [1][7]. Market Analysis - The data is sourced from approximately 200 collection points across various regions, including designated distributors and retail outlets, aiming to provide an objective and traceable overview of liquor prices [2][8]. - The market is expected to show structural recovery during the 2026 Spring Festival, with strong performance in sauce-flavored liquor and affordable liquor brands [2][8]. - Feedback indicates stable demand for high-end sauce liquor represented by Moutai, with its terminal price stabilizing around 1,700 yuan [2][8]. - The industry is currently facing weak demand, with the impact of reduced government and business banquets not fully dissipated, although Moutai's stable pricing and double-digit sales growth provide some support [2][8]. - Analysts suggest that Moutai may lead an unexpected recovery in the industry, with short-term attention on seasonal rebound opportunities and long-term focus on bottom recovery in the sector [2][8].