Group 1 - LVMH is considering selling its makeup brand Make Up For Ever as part of a restructuring of its beauty business [2] - The group has approached several strategic investors and private equity firms to gauge interest in the brand [4] - Make Up For Ever has been exclusively sold through Sephora in Europe and North America [4] Group 2 - LVMH is also weighing the sale of its skincare brand Fresh and the divestment of shares in the makeup brand Fenty Beauty [5] - Make Up For Ever was founded by makeup artist Dany Sanz in 1984 and was acquired by LVMH in 1999, with expectations of joining the "1 billion euro club" [5] - The brand has reported losses for eight consecutive years, with annual net revenue around 300 million euros [5] Group 3 - Make Up For Ever's product range includes foundation, eyeshadow, and lipsticks, featuring popular items like the Ultra HD Foundation and Artist Color Pencil [5] - The brand has undergone three CEO changes since 2019 in attempts to reverse its declining performance, but with limited success [5] - LVMH has not yet responded to rumors regarding the potential sale of Make Up For Ever [5]
LVMH集团被曝考虑出售玫珂菲,属于美妆板块亏损品牌