“海南鲜品”农业品牌提升三年行动启动

Core Viewpoint - The "Hainan Fresh Products" agricultural brand enhancement three-year action plan has been launched, aiming to establish over 100 sub-brands by 2028 and promote high-quality development of the brand [2][3] Group 1: Brand Development Strategy - The "Hainan Fresh Products" is the first provincial multi-category agricultural regional public brand in Hainan, which has transitioned from government-led initiatives to market-oriented operations since its establishment in 2022 [2] - Currently, there are 61 regional public brands, 65 enterprise brands, and 75 product brands under the "Hainan Fresh Products" umbrella, with 110 enterprises authorized to use the brand [2][3] Group 2: Action Plan and Timeline - The three-year action plan will be divided into three phases: 2026 will focus on standard construction, 2027 on brand marketing, and 2028 on brand enhancement [2][3] - Five key projects will be implemented: optimization of management mechanisms, boutique cultivation, brand certification, brand marketing, and brand protection [3] Group 3: Specific Initiatives - The optimization of management mechanisms will enhance provincial coordination and leverage the professional platform of the supply chain company under Hainan Agricultural Reclamation Group [3] - The boutique cultivation project will focus on creating high-quality products through technological innovation and building a brand management system [3] - The brand certification initiative will involve third-party certification to strengthen brand traceability and credibility [3] - The brand marketing project aims to expand sales channels for advantageous agricultural products and promote "Hainan Fresh Products" nationally and internationally [3] - The brand protection initiative will establish a legal protection system and enhance brand communication and cultural integration [3]