连云港市演艺集团春节假期好戏连台，文旅市场“热”力足

Core Viewpoint - The Lianyungang Performing Arts Group has successfully integrated cultural tourism during the Spring Festival, offering a variety of performances that enhance the festive atmosphere and attract significant tourist traffic [1][3][5][7]. Group 1: Cultural Events and Performances - The Lianyungang Performing Arts Group organized multiple performances across various locations, including scenic spots and small theaters, providing a rich cultural experience for both residents and tourists during the Spring Festival [1]. - The "Year of the Horse" themed float parade, featuring characters from the "Journey to the West," attracted over 50,000 visitors daily to the Flower and Fruit Mountain scenic area, with a record single-day attendance of over 70,000 [3]. - The group also presented a series of traditional performances, including Huaihai opera and Peking opera, at the "Lianyungang Dialect" small theater, which became a popular destination for both locals and tourists [7]. Group 2: Innovative Engagement Strategies - The group employed immersive experiences, such as the "flash mob" performances of traditional music in scenic areas, which captivated visitors and enhanced their cultural experience [5]. - The "Mirror Flower, Water Moon" immersive show utilized light and shadow technology to create an engaging narrative experience, allowing audiences to feel part of the story [5]. - The digital cinema at Flower and Fruit Mountain offered a diverse range of films, contributing to a multifaceted cultural consumption experience during the holiday [7]. Group 3: Economic Impact and Growth - The tourism revenue for Yuntai Mountain scenic area increased by 117% compared to the same period last year, highlighting the successful integration of cultural experiences into tourism [7]. - The Lianyungang Performing Arts Group's initiatives have shifted the focus from "ticket economy" to "experience economy," showcasing the potential for cultural empowerment in tourism [7].