Zhong Guo Xin Wen Wang·2026-02-28 11:33Core Insights - New World Development reported a core profit of HKD 3.6 billion for the first half of the 2026 fiscal year, with contract sales reaching HKD 13.8 billion, exceeding half of the annual target of HKD 27 billion [2] - The Hong Kong market achieved contract sales of HKD 10.3 billion, marking the highest level since 2021, driven by strong demand and effective government policies [2] - The investment property segment showed stable performance, with a year-on-year growth of 5% after excluding the impact of sold and newly opened assets [2][4] Hong Kong Market Performance - The Hong Kong residential market has seen a significant increase in activity, with the government’s policies boosting market confidence and leading to a forecasted price increase of 12% for 2026 [2] - Key projects such as the West Kowloon high-speed rail cultural and commercial district and the Kowloon City residential project sold out quickly, reflecting the market's ongoing demand for high-quality residences [2] Mainland Market Performance - In the mainland market, contract sales amounted to approximately RMB 3.2 billion in the first half of the fiscal year, with notable projects like the Triumph New World in Guangzhou achieving a record signing price of RMB 21,800 per square meter [3] - The successful delivery of the first phase of the Guangzhou Yaosheng Zunfu and the launch of new products in the Bai'e Tan business district indicate a shift in consumer expectations towards quality living [3] Investment Property Growth - The "expand domestic demand" strategy is enhancing the role of consumption in economic development, with commercial real estate benefiting from this trend [4] - The K11 projects in Hong Kong and mainland China are attracting significant foot traffic and sales, with K11 MUSEA in Hong Kong seeing over 10 international luxury brands entering or expanding by 2026 [4][5] Office Rental Performance - Office rental performance is improving, with the K11 Atelier Victoria Dockside in Hong Kong maintaining a 99% occupancy rate, and other projects in mainland cities showing high occupancy rates above 90% [5] - The strong rental performance reflects the operational capabilities of the projects and the long-term value of quality commercial assets in core cities [5] Strategic Outlook - New World Development is positioned to navigate market fluctuations with a clear strategic layout and solid operational capabilities, focusing on both property sales and investment properties [6] - The real estate industry is transitioning from scale expansion to quality-driven growth, with companies that balance development efficiency and operational depth likely to lead in the upcoming market reshuffle [6]