Logitech International CEO Reaffirms High Single-Digit Growth Goal as PC Shipments Face Headwinds

Core Insights - Logitech has outperformed PC unit sales by approximately 300 to 500 basis points over the last decade, driven by increased penetration of peripherals and a focus on marketing and innovation rather than direct exposure to new PC sales [1][3] Business Performance - The core peripherals business is more closely tied to the global installed base of PCs, estimated at 1.5 billion to 1.8 billion, with significant opportunities for attach rates as less than 50% of users utilize a mouse and less than 30% use an external keyboard [2][4] - Logitech aims for long-term top-line growth in the "high single-digit" range, supported by mid-single-digit growth in core categories and contributions from verticals, adjacencies, and selective M&A [3][4] Market Position - Logitech's revenue mix is currently about 40% B2B and 60% B2C, with a strategic goal to achieve a balanced 50/50 mix over time, emphasizing the importance of B2B growth [7][4] - The company has gained market share in mice and keyboards, increasing from approximately 45% a decade ago to over 50% today, with average selling prices now 50% higher than a decade ago due to premium innovation [8][4] Geographic and Product Strategy - Logitech's gaming business in China has seen over 20% growth for four consecutive quarters, driven by a "China for China" strategy that is evolving into "China for the world" as localized innovations are exported [9][10] - The company is addressing competitive threats from over 500 gaming peripheral manufacturers in China, having stabilized and begun to grow market share again [11] Supply Chain and Innovation - Logitech maintains a resilient supply chain, manufacturing in China and five other countries, with the ability to quickly shift production to manage tariffs and disruptions [12] - AI is viewed as a significant growth driver, with AI-enabled features in products like video conferencing tools and headsets already shipping globally at scale [13] Financial Position and Capital Allocation - Logitech has a strong financial position with CHF 1.5 billion in cash and no debt, focusing on organic growth, maintaining dividends, pursuing M&A, and conducting share buybacks [14] - The company is looking for M&A opportunities in gaming, video conferencing, and personal workspace, particularly in B2B verticals such as healthcare and education [14]