霸王茶姬“涉毒” ？造谣者已被警方采取刑事强制措施

Core Viewpoint - A rumor regarding a well-known tea beverage brand, "霸王茶姬," being associated with drugs has been debunked by authorities, leading to legal actions against the individual who spread the false information [2][4]. Group 1: Incident Overview - The incident traces back to December 26, 2025, when a netizen claimed on a social media platform that "霸王茶姬" and other high-caffeine beverages were akin to drugs, which led to widespread panic among consumers and negatively impacted the brand's reputation and stock price [4]. - The Shanghai Anti-Drug Office quickly refuted the claims, stating that caffeine in beverages comes from natural sources and adheres to safety standards, dismissing the notion of caffeine being a "quasi-drug" [4]. Group 2: Company Response - "霸王茶姬" responded promptly, clarifying that the caffeine content in their tea is comparable to that of a latte and significantly lower than that of an Americano, and announced that their legal department is taking action to protect the brand [4]. - The company launched a "CHAGEE Health Calculator" program for consumers to check the caffeine content and other nutritional information of their products, and introduced a "Light Caffeine Zone" in their ordering app featuring lower-caffeine options [5]. Group 3: Consumer Reactions and Expert Opinions - Some consumers reported experiencing insomnia after consuming drinks like "伯牙绝弦" and "万里木兰," which contributed to the rumor's spread [5]. - Experts in food nutrition indicated that caffeine is a natural component of tea and its effects vary based on individual sensitivity, advising against consumption in the afternoon and evening for those sensitive to caffeine [5].