Prnewswire·2026-03-02 00:35Core Insights - SK Telecom has announced its 'AI Native' strategy aimed at transforming the company into a leader in AI innovation, with a focus on customer value and AI integration across its services [1][2] Group 1: AI Strategy and Infrastructure - The company plans a major overhaul of its telecommunications infrastructure centered on AI, including the development of 1GW-class hyperscale AI data centers to establish Korea as Asia's largest AIDC hub [1][2] - SK Telecom aims to enhance its sovereign AI foundation model, currently at 519 billion parameters, to over 1 trillion parameters, incorporating multimodal capabilities for processing various data types [2] Group 2: Customer Engagement and Services - SK Telecom intends to redesign its telecom services to be more customer-friendly, utilizing AI to create personalized experiences and improve two-way communication with customers [1] - The company is developing an integrated AI agent to streamline customer interactions across various platforms, enhancing service delivery and customer satisfaction [1] Group 3: Corporate Culture and AI Adoption - SK Telecom is committed to transforming its corporate culture to be centered around AI, implementing an 'AX Dashboard' for tracking AI utilization and fostering an environment conducive to AI integration [2] - The company has initiated AI upskilling education and campaigns to ensure employees can effectively incorporate AI into their daily tasks, with over 2,000 AI agents currently in use across various departments [2]