Cai Jing Wang·2026-03-02 05:31Core Viewpoint - Chow Tai Fook Jewelry Group has appointed David Tse as the Global Creative Director, aiming to enhance the brand's creative positioning and strategy during a critical period of transformation and globalization [1] Group 1: Appointment and Background - David Tse has extensive experience in the luxury goods and creative industries, having previously served as the Creative Director for Hermès in Shanghai and being the first Creative Director based outside of Paris [1] - Tse has also created works for several iconic global brands, including Burberry and Uniqlo [1] Group 2: Strategic Goals - Tse will lead the team to deepen the brand's creative positioning and plan and implement creative strategies across various communication touchpoints [1] - Chow Tai Fook's Vice Chairman, Zheng Zhiwen, emphasized that Tse's understanding of luxury goods and creative capabilities will play a crucial role in shaping the global brand value [1] Group 3: Vision and Innovation - Tse expressed his intention to inject innovative spirit while preserving the heritage of the Chow Tai Fook brand, focusing on creating a unique customer-centric experience [1]