How Coach cocreated a campaign with Gen Z communities around the world

Coach recently launched its spring 2026 campaign, “Explore Your Story,” in support of its Tabby bag and a new collection of readable book charms. The campaign was co-created with communities around the globe and informed by listening to Gen Z, tactics discussed during a Feb. 25 virtual event hosted by Marketing Dive featuring Coach Chief Marketing Officer Joon Silverstein and VaynerX Chief Marketing Officer Avery Akkineni.“Listening is so important to us. We do deep immersions all around the world to deeply ...