The Hidden Risk Of A Strong Brand Halo

For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson & Johnson Tylenol story. You’ve probably heard it.In 1982, seven people in the Chicago area mysteriously died after consuming Tylenol. An investigation quickly revealed the victims’ capsules had been laced with cyanide, with no indication of how widespread the threat was.The manufacturer of Tylenol, the legendary company Johnson & Johnson, took no chance. They pulled 31 million bottles off shelves, ...