Jin Rong Jie·2026-03-03 05:06Core Insights - The report highlights the record high daily active users on Kuaishou during the Spring Festival, showcasing a blend of traditional customs and technological innovation, with users actively participating in creating and witnessing the festive atmosphere [1][18]. Group 1: User Engagement and Activities - Kuaishou's interactive red envelope features have gained popularity, with the "Shake the Fortune Tree" activity seeing over 60% year-on-year growth in user participation [2]. - Nearly 80 million users engaged in activities like "Fire Corgi Celebrating the New Year" and "New Year Friend Money Flower," with a 25% increase in users nurturing virtual pets compared to before the festival [5]. - The "Kuaishou Scholar" live quiz attracted nearly 50 million participants, while the "New Year Player Carnival" involved over 50 partner brands, providing substantial benefits to gaming enthusiasts [5]. Group 2: Content and Viewership - Kuaishou's Spring Festival activities generated over 2.5 trillion video views and 15 billion live stream views, with 6.5 billion likes on related videos, reflecting a comprehensive portrayal of users' lives during the holiday [6][7]. - The platform launched various Northeast-themed activities, including customized high-speed trains and long live streams showcasing local traditions, enhancing the festive experience [6][8]. Group 3: Technological Integration and Consumer Trends - Kuaishou leveraged AIGC technology to enhance the Spring Festival experience, producing the world's first AI New Year animation short film collection and collaborating with major events to create innovative visual effects [10][13]. - The e-commerce segment saw a significant boost, with new product sales during the New Year festival increasing over five times year-on-year, indicating a strong consumer demand [15][17]. Group 4: Employment and Economic Activity - The Spring Recruitment Fair on Kuaishou gained attention, with job postings for positions like business drivers and online store operators seeing the fastest growth, particularly in cities like Beijing and Suzhou [15][17]. - Over 150 brands participated in creating exclusive New Year symbols, enhancing the interactive experience and adding a sense of ritual to the celebrations [18].