Sou Hu Wang·2026-03-03 05:14Core Insights - Kuaishou's 2026 Spring Festival report highlights a record high in daily active users, showcasing a blend of traditional customs and technological innovation during the holiday season [1] Group 1: User Engagement and Activities - The interactive red envelope activities saw significant engagement, with the "Shake the Fortune Tree" event experiencing over 60% year-on-year growth in user participation [2] - Nearly 80 million users participated in various social activities, with a 25% increase in users engaging with the "Fire Corgi New Year" event compared to before the festival [5] - The "Kuaishou Scholar" live quiz attracted nearly 50 million participants, indicating strong user interaction during the festival [5] Group 2: Content and Viewing Statistics - The total video views during the Spring Festival exceeded 2.5 trillion, with live streaming views surpassing 15 billion [6] - The number of likes on related videos reached 6.5 billion, reflecting the high engagement levels of users with the content [7] Group 3: Thematic and Cultural Activities - Kuaishou organized various themed activities to enhance the festive atmosphere, including a custom high-speed train service for users to return home and a long live stream showcasing Northeast China's New Year celebrations [6][9] - The platform also launched the first AI New Year animation short film collection, "Coming Soon," and collaborated with stars for a New Year gala, enriching the festive experience [9][12] Group 4: E-commerce and Job Market Trends - Kuaishou's e-commerce New Year goods festival saw a GMV growth of over 5 times compared to the previous year, driven by new product launches [14][16] - The Spring Recruitment Fair highlighted a surge in job-seeking activities, particularly for positions like business drivers and online store operators, with cities like Beijing and Suzhou being popular among job seekers [14][16] Group 5: Overall Experience and Emotional Connection - The report emphasizes Kuaishou's commitment to enhancing the emotional and cultural significance of the Spring Festival through diverse activities, quality content, and innovative technology, creating a vibrant and warm festive experience for users [17]