Personalized Nutrition Market Size to Reach USD 60.92 Billion by 2035; Expansion is Driven by the Surging Consumer Awareness Related to Preventive Healthcare Globally

Market Overview - The Personalized Nutrition Market was valued at USD 15.80 billion in 2025 and is projected to reach USD 60.92 billion by 2035, growing at a CAGR of 15.04% from 2026 to 2035 [1][7]. Market Drivers - Rising awareness of preventive healthcare, increasing lifestyle-related chronic diseases, and growing demand for customized wellness solutions are key factors driving the market [2]. - Consumers are increasingly seeking individualized diet plans, DNA-based programs, nutrigenomics testing, and AI-powered supplement recommendations [2]. Regional Insights - The United States is the market leader, with an estimated worth of USD 5.85 billion in 2025 and a projected CAGR of 15.11%, reaching USD 22.27 billion by 2035 [4]. - North America held over 38.64% of the market share in 2025, attributed to high consumer literacy around preventive health and the advantages of DNA-based dietary programs [15]. - Asia Pacific is the fastest-growing segment with a CAGR of 17.43%, driven by increasing awareness of precision dietary solutions and government health initiatives [14]. Market Segmentation - By Product: Dietary supplements & nutraceuticals accounted for approximately 42.36% of revenue in 2025, while the digitized DNA segment is expected to grow at nearly 17.82% CAGR [9]. - By End-User: The direct-to-consumer segment held about 53.28% of the market share and is projected to grow at a CAGR of around 15.63% [10]. - By Measurement Method: Active measurement dominated with a 61.47% share in 2025, driven by real-time monitoring capabilities [11]. - By Form: Capsules held a leading share of 34.19% in 2025, while the powder segment is projected to grow at the highest CAGR of 16.54% [12]. - By Application: Standard supplements accounted for 48.73% of the market, with the disease-based segment expected to expand at a CAGR of 16.91% [13]. Major Players - Key players in the market include Nestlé S.A., Amway Corporation, Herbalife Nutrition Ltd., and Abbott Laboratories [16][20]. - Recent developments include Nestlé's expansion of its personalized nutrition portfolio with AI-powered tools and Amway's launch of a DNA-linked supplement platform [20].