Xin Lang Cai Jing·2026-03-03 10:03Core Viewpoint - The 34th East China Import and Export Commodity Fair (referred to as "HuaJiaoHui") will be held from March 1 to 4, 2026, at the Shanghai New International Expo Center, with the Industrial and Commercial Bank of China (ICBC) Shanghai Branch actively supporting the event to promote Chinese brands internationally and contribute to the Belt and Road Initiative [1][3]. Group 1: Cross-Border Trade Facilitation - The procurement matchmaking event successfully connected nearly 30 overseas professional buyers with over 50 domestic foreign trade enterprises through both online and offline methods, facilitating deep cooperation and achieving multiple intended transaction results across various sectors such as consumer goods, daily necessities, and electronics [1][4]. Group 2: Tailored Services for Overseas Buyers - ICBC Shanghai Branch provided one-on-one exclusive guidance for overseas buyers, assisting them in identifying product needs and potential exhibitors, while also offering multilingual support for real-time translation during the event [2][5]. Group 3: Comprehensive Financial Services for Foreign Trade Enterprises - ICBC Shanghai Branch offered a range of financial services including international settlement, trade financing, and foreign exchange risk management, promoting policies for cross-border trade facilitation and new financial products to support Chinese foreign trade enterprises in the international market [3][7]. - The bank plans to enhance its cross-border financial service capabilities through strategic cooperation with government agencies, industry associations, and domestic and foreign enterprises, aiming to contribute to stabilizing foreign trade and promoting openness [7].