LiveRamp Launches Agentic AI Upgrades to Power Smarter Growth, Planning, and Measurement

Core Insights - LiveRamp has launched new AI capabilities aimed at transforming marketing campaign planning, execution, measurement, and optimization [1] Group 1: AI Capabilities - The new features include agent-powered access to the LiveRamp platform, allowing specialized AI agents to autonomously collaborate with partners [1] - This development is intended to shift the marketing ecosystem from manual and fragmented workflows to intelligent and governed processes [1]