Prism secures 10 Sonder properties for US debut of Belvilla

Core Insights - Prism, formerly known as Oravel Stays, is expanding its Belvilla brand into the U.S. market by acquiring 10 properties through the Sonder bankruptcy proceedings, marking the brand's first operational presence outside Europe [6][5] - The properties acquired include locations in major U.S. cities such as New York, Seattle, New Orleans, and others, which will be converted to the Belvilla brand [3][6] - The U.S. expansion is part of a deliberate and selective strategy aimed at ensuring a balanced and sustainable model for both guests and property owners [4][6] Company Strategy - Prism is focusing on properties that meet strict criteria regarding unit economics and operational feasibility, ensuring a consistent guest experience while maintaining strong cost discipline [4] - The initial U.S. rollout will feature a limited number of properties operating under the newly introduced upscale Belvilla District 6 brand, reflecting a measured, economics-led expansion strategy [4][6] - The company is already in discussions with additional property owners interested in partnering with Belvilla as it expands its market presence [4]