Jin Rong Jie·2026-03-04 01:38Core Viewpoint - The mobile industry is expected to experience its largest price increase in five years due to rising storage chip costs, with many brands adjusting prices in early March [9]. Group 1: Price Adjustments - Major smartphone brands are set to collectively raise prices, with new models seeing increases of up to 1,000 yuan, while older models will also experience varying degrees of price hikes [6]. - The price of storage chips has surged over 80%, prompting this widespread price adjustment among manufacturers [9]. Group 2: Promotional Activities - Kuaishou is launching a significant promotional campaign with a total subsidy of 10 million yuan, offering discounts on various digital products, including smartphones and laptops, to encourage consumer purchases before the price hikes take effect [1][18]. - Specific examples of discounted products include the REDMI Turbo 5 Max, originally priced at 2,199 yuan, now available for 1,866 yuan, and the iQOO 15 flagship phone, reduced from 4,199 yuan to 3,699 yuan [1][3].