Apple, Google wallets get personal

Core Insights - Digital wallets from Apple and Google are expected to evolve into comprehensive commerce platforms, enhancing consumer brand engagement through loyalty and marketing initiatives [2] - The future of wallets will see them becoming more dynamic and interactive, moving beyond just digitizing physical loyalty and gift cards to include a wider array of digital needs [3] Company Overview - Badge, a San Francisco-based startup founded in 2023, positions itself as the operating platform for mobile wallets, enabling features like push notifications, real-time updates, and geofencing for merchants [4] - Badge has raised a total of $17.1 million in funding, with a recent $13.8 million round led by TTV Capital, which will also see Lynne Laube join its board of directors [5] Industry Relationships - Badge maintains close relationships and formal partnerships with Apple and Google, providing customer feedback and suggestions for wallet functionalities [6] - The interaction between Badge and the tech giants involves a collaborative feedback loop, where suggestions from merchants are communicated to Apple and Google [7]