Mast-Jägermeister returns to revenue growth in 2025

Core Insights - Mast-Jägermeister experienced a successful year in 2025, achieving revenue growth after a decline in 2024, with net sales reaching €882 million ($1.03 billion), an increase of 1.8% compared to 2024 [1][5] Revenue Performance - The company reported a revenue increase despite a more than 10% slump in net sales in 2024 [1] - The herbal liqueur's sales volume rose over 7% to 9.2 million nine-litre cases in 2025 [2] Product Contributions - The launch of Jägermeister Orange significantly contributed to growth, with over five million bottles sold [2][3] Market Position - CEO Michael Volke noted that the company strengthened its market position even as many global spirits markets faced declines, with record depletion levels worldwide [3] Future Outlook - The company maintains a cautious outlook for 2026, not expecting tailwinds from international markets, but remains confident in achieving moderate growth due to strong brand performance and focus on innovation [5] Other Business Insights - Volume sales of Teremana Tequila, in which Mast-Jägermeister holds a stake, decreased from 1.1 million nine-litre cases in 2024 to one million in 2025, attributed to category headwinds and inventory reduction in the US [4]