The End of the Term Deposit? How Onchain Liquidity Is Rewriting Savings Behavior, Explained Bitget Wallet CMO

Core Insights - The global savings architecture is undergoing a significant transformation, with stablecoin supply exceeding $300 billion in September 2025, reflecting a 75% year-over-year increase as users shift savings from traditional term deposits to on-chain instruments that offer yield without locking funds [1] Group 1: Market Dynamics - The primary driver of this shift is liquidity rather than interest rates, as traditional savings accounts require savers to choose between earning interest and maintaining access to their funds [2] - On-chain alternatives are designed to eliminate the trade-off between earning interest and liquidity, allowing users to withdraw funds without penalties [3] Group 2: Product Performance - Bitget Wallet's earn products, which enable users to stake USDT and USDC in yield-generating pools, have seen quarterly subscriptions reach $200 million, marking a tenfold increase since early 2025 [4] - The ability to monitor balances in real-time and withdraw at any time without fees distinguishes on-chain products from traditional banking options [4] Group 3: User Behavior and Market Projections - The stablecoin market is projected to grow to $2 trillion by 2028, indicating a broader trend towards on-chain savings solutions [5] - Stablecoin issuers currently hold approximately $182 billion in US Treasury bills, positioning them as significant holders of sovereign debt, reflecting a demand for stability, yield, and access [6] Group 4: Industry Trends - The fastest-growing segment within the stablecoin market is the earn category, characterized by passive, stablecoin-denominated products that are readily withdrawable [7]