MBWS Becomes the Exclusive Distributor of Flor de Caña Rum in France

Core Insights - Marie Brizard Wine and Spirits (MBWS) has entered into an exclusive distribution agreement for Flor de Caña Rum in France, aiming to enhance the brand's presence in the French market [2][3] - The partnership will commence on March 16, 2026, and will include the entire range of Flor de Caña rums, which features various aged expressions and innovative rum-based drinks [3][4] - Flor de Caña is recognized for its sustainable production practices and aligns with current market trends, which will help MBWS expand its portfolio in the high-growth international rum segment [4][5] Company Overview - MBWS is a wine and spirits group with a strong presence in Europe and the United States, known for its combination of traditional and innovative brands [8] - The company aims to leverage its commercial capabilities and extensive distribution network to accelerate the growth of Flor de Caña in France [5][6] - Flor de Caña is a premium rum brand that emphasizes sustainability, being Carbon Neutral certified and produced without additives or added sugar [10] Strategic Goals - The partnership is designed to make Flor de Caña a leading brand in the French market, with a focus on long-term development and alignment with MBWS's growth strategy [6][7] - Both companies are committed to investing in the brand's visibility and growth, capitalizing on the complementarity of their respective portfolios [7]