中国银河证券:节后首周民航数据表现强于节前 反映服务消费景气提升趋势
智通财经网·2026-03-05 07:48

Core Viewpoint - The report from China Galaxy Securities indicates that during the 2026 Spring Festival, both the number of domestic travelers and total consumption reached historical highs, driven by an increase in holiday duration [1] Group 1: Spring Festival Data - During the 9-day Spring Festival holiday, domestic travel reached 596 million trips, a year-on-year increase of 19%, with an average of 66 million trips per day, up 5.7% [1] - Total domestic travel expenditure amounted to 803.5 billion yuan, also a 19% year-on-year increase, with an average daily spending of 89.3 billion yuan, up 5.5% [1] - Per capita spending remained stable at 1,348 yuan, while daily per capita spending decreased by 11.3% to 150 yuan, attributed to factors such as weather conditions and consumer behavior adjustments due to the longer holiday [1] Group 2: Post-Festival Travel Trends - The first week after the Spring Festival showed stronger travel data compared to the pre-festival period, indicating an upward trend in service consumption during the off-peak season [2] - Average growth rates for cross-regional travel, rail, and civil aviation during the first week post-festival were 5.0%, 12.5%, and 9.2% respectively, compared to 3.0%, 2.8%, and 4.4% in the 13 days before the festival [2] - Domestic economy class ticket prices increased significantly post-festival, averaging an 8.3% growth compared to a 2.0% increase before the festival [2] Group 3: Policy and Demand-Supply Dynamics - The government has emphasized expanding domestic demand and enhancing service consumption as key priorities over the past two years, focusing on optimizing systems and releasing quality supply to drive consumption [3] - After over two years of supply-demand rebalancing, both consumers and businesses have adapted to a rational consumption environment, with a focus on providing cost-effective and emotionally valuable products [3] - High-end consumption remains unaffected by policy changes, with the appreciation of the yuan and geopolitical shifts driving high-end consumption towards the Greater China region [3] Group 4: Related Companies - Recommended companies include China Duty Free Group, ShouLai Hotel, Jin Jiang Hotels, Gu Ming, and others [4] - Companies to watch include Mijue Group, Haidilao, Yum China, and others [4]

CGS-中国银河证券:节后首周民航数据表现强于节前 反映服务消费景气提升趋势 - Reportify