Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight

Core Insights - Scentbird has announced a collaboration with Lionsgate to launch an exclusive Twilight Eau de Parfum, enhancing the fragrance discovery experience by connecting it with popular culture [1] - The fragrance aims to capture the essence of The Twilight Saga's romantic narrative, featuring a floral amber scent profile [1] - The campaign will utilize a multi-phase activation strategy, including social media storytelling and experiential sampling, to engage fans [1] Company Overview - Scentbird is a leading subscription-based fragrance discovery platform that offers access to a wide range of designer and niche fragrances through monthly subscriptions [1] - The collaboration with Lionsgate reflects Scentbird's strategy to blend storytelling, identity, and sensory exploration into unique consumer experiences [1] - Lionsgate's Global Products & Experiences division focuses on leveraging film and television brands to drive consumer engagement and revenue through various entertainment formats [1] Product Details - The Twilight Eau de Parfum features notes of plum butter, night-blooming tuberose, moon flower, macadamia, and creamy woods, designed to evoke the saga's signature atmosphere [1] - The fragrance will be available for a limited time through Scentbird's subscription service and select à la carte options [1] - This product launch is part of Scentbird's ongoing approach to create entertainment-driven moments that resonate with fans and enhance their fragrance discovery journey [1]