Skechers(US:SKX) Businesswire·2026-03-05 14:30Core Insights - Birmingham Phoenix cricket club has announced a partnership with Skechers, making the global footwear brand the Lead Partner starting from the 2026 season [1] - The partnership aims to connect with cricket fans and support the grassroots game while enhancing the visibility of Skechers Cricket footwear [1] Group 1: Partnership Details - Skechers branding will be prominently featured on the Birmingham Phoenix shirt, marking a new era for the team as The Hundred competition grows [1] - The partnership reflects a shared ambition between Birmingham Phoenix and Skechers to engage with the cricket community in meaningful ways [1] - Skechers has been increasing its involvement in performance sports, including cricket, and aims to build awareness for its cricket footwear [1] Group 2: Strategic Developments - The announcement coincides with a new ownership structure for Birmingham Phoenix, which includes private investment partners to enhance the competition's growth and sustainability [1] - Knighthead Capital Management has acquired a strategic stake in Birmingham Phoenix, bringing expertise in sports investment and franchise development [1] - The 2026 season will see Birmingham Phoenix transition to private ownership, combining the cricketing history of Warwickshire County Cricket Club and the commercial experience of Knighthead Capital Management [1] Group 3: Team and Player Updates - Birmingham Phoenix has successfully retained key players, including England star Jacob Bethell and Australian cricketer Ellyse Perry, ahead of the upcoming auction [1] - The team aims to embody the energy and ambition of the Birmingham community, with both men's and women's teams playing at Edgbaston Stadium [1] - The new ownership and partnership with Skechers are expected to provide renewed ambition and momentum for Birmingham Phoenix as they prepare for the 2026 season [1]