F-150 Lightning Outsold Tesla's Cybertruck, But Ford CEO Says He 'Would've Done It Differently'

Core Insights - Ford Motor Company has halted production of several electric vehicles and shifted focus away from its previous growth strategy centered on electric vehicles [1][2] - CEO Jim Farley expressed regrets about the company's approach to electric vehicle growth, indicating a need for a different strategy moving forward [2][3] Production and Strategy Changes - The company is currently prioritizing hybrids and gas-powered vehicles to improve profitability, rather than solely focusing on electric vehicle unit growth [2] - Farley acknowledged that the F-150 Lightning did not meet expectations, attributing this to high production costs that consumers were unwilling to pay [3] Market Performance - In 2025, the F-150 Lightning was the best-selling electric pickup truck in the U.S., selling 27,307 units compared to Tesla's 20,237 Cybertrucks, although Ford incurred losses on each electric pickup sold [5] Competitive Landscape - Farley highlighted the significant advancements made by Chinese automotive companies, noting their rapid evolution and superior designs in the electric vehicle market [6] - The CEO emphasized the importance of software in the automotive industry, suggesting that it could be a larger market than electric vehicles [7] Future Outlook - Ford is planning a new modular electric vehicle platform for a mid-size electric pickup, expected to launch in 2027, with a target price point of $30,000 to disrupt the electric vehicle segment [7][8]