Group 1 - The chairman of Great Wall Motors, Wei Jianjun, publicly apologized for a plagiarism incident involving a promotional poster for the WEY brand's V9X SUV, acknowledging the similarities to a Land Rover advertisement [1] - The controversial poster was released on March 5, 2026, and was criticized by netizens for its resemblance to a Land Rover Range Rover Sport promotional image, leading to the term "pixel-level tribute" being used [1] - Wei Jianjun stated that both he and Great Wall Motors are willing to take full legal and financial responsibility for the incident, emphasizing the need for stricter oversight and a commitment to originality in future work [1] Group 2 - WEY, a premium brand under Great Wall Motors, was established in 2016 and has undergone several name changes, recently reverting from "WEY New Energy" back to "WEY" [2] - In February 2026, Great Wall Motors sold approximately 72,600 new vehicles, representing a year-on-year decline of 6.79%, while WEY's sales reached 5,615 units, marking a significant year-on-year increase of 54.13% [2] - On March 6, 2026, Great Wall Motors' stock closed up by 1.15%, trading at 20.19 yuan per share [2]
海报被指抄袭路虎,长城汽车魏建军道歉:愿承担全部法律和经济责任