Reborn Coffee Appoints Jung Jae Lim as Co-Chief Executive Officer to Strengthen Supply Chain Execution and Drive New Growth

Core Insights - Reborn Coffee, Inc. has appointed Jung Jae Lim as Co-Chief Executive Officer, effective March 3, 2026, to enhance its logistics and operational capabilities [1][2] Group 1: Leadership Appointment - Jung Jae Lim brings over 20 years of experience in logistics and supply chain management, focusing on large-scale operations and multi-node distribution networks [2] - As Co-CEO, Mr. Lim will lead initiatives to optimize distribution capabilities, improve service reliability, and enhance cost efficiency [2][4] Group 2: Strategic Partnerships - Mr. Lim has secured partnerships with leading global companies in the USA and Mexico, with a combined monthly volume exceeding 1,550 units and an annual logistics revenue potential of approximately $20 million [3] - These contracts are seen as a significant milestone for Reborn Logistics, providing a strong foundation for growth and expansion of its customer base [3] Group 3: Company Vision - The leadership team emphasizes the importance of Mr. Lim's experience in pursuing a disciplined approach to scaling operations and creating long-term value [4] - Mr. Lim aims to build a high-performance logistics and supply chain strategy that enhances reliability and service excellence, aligning with the company's broader strategic priorities [4]