Mei Ri Jing Ji Xin Wen·2026-03-06 14:08Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, publicly acknowledged and apologized for the plagiarism incident involving the promotional poster for the new Wei brand V9X vehicle, confirming the existence of copyright infringement [1][3]. Group 1: Incident Details - The promotional poster for the Wei brand V9X, which was announced on March 5, was found to closely resemble a creative design for the Land Rover Range Rover Sport from a year ago, particularly in background color, composition, character poses, and vehicle placement [3]. - Wei Jianjun expressed apologies to the Land Rover brand and the original creator of the poster, stating that he and Great Wall Motors are willing to bear all legal and financial responsibilities arising from the incident [3]. Group 2: Internal Response and Future Actions - Wei Jianjun admitted that the main responsibility lies with him as the spokesperson for not ensuring strict oversight during the review process [3]. - Great Wall Motors plans to reflect deeply on this incident and improve its internal management and review processes to prevent future occurrences of plagiarism, while also accepting public supervision [3]. Group 3: Product Launch Information - The Wei brand V9X is set to launch on March 9, and it is positioned as an AI luxury six-seat flagship vehicle built on Great Wall Motors' Guiyuan platform [3]. - The V9X is expected to compete directly with models such as the Wenjie M9, Li Auto L9, and Lantu Taisan [3].