PesoRama Announces Appointment of Eduardo Fernandez as Chief Financial Officer

Core Viewpoint - PesoRama Inc. has appointed Eduardo Fernández as Chief Financial Officer, effective March 9, 2026, to drive financial discipline and operational efficiencies during a pivotal growth phase for the company [1][4]. Company Overview - PesoRama operates dollar stores in Mexico under the JOi Dollar Plus brand, having launched in 2019 with 32 stores targeting high-density, high-traffic locations [7]. - The stores offer a variety of merchandise, including household goods, pet supplies, seasonal products, party supplies, health and beauty items, snack foods, and confectionery [7]. Leadership Appointment - Eduardo Fernández brings over 10 years of financial leadership experience, having previously held significant roles at Kraft Heinz, Lingo Leasing, and Wework, where he managed a budget of USD 200 million across four countries [2][3]. - His expertise in institutional financial frameworks and operational scaling in Mexico is expected to be crucial for PesoRama's growth strategy [4]. Responsibilities and Incentives - As CFO, Fernández will oversee finance, accounting, treasury, capital markets activities, and reporting functions, collaborating closely with the executive leadership team and the Board of Directors [4]. - The company has granted him incentive stock options to purchase 1,250,000 common shares at a price of $0.35 per share, with a vesting schedule over four years [5][6].