ETBrandEquity.com·2026-03-07 04:00Core Insights - Meta has acquired the team from AI startup Gizmo, which was founded by former Snap Inc. engineers, to enhance its artificial intelligence capabilities [1][2] - The Gizmo team will be integrated into Meta's Superintelligence Labs, focusing on advanced AI systems [1][6] Company Developments - Gizmo was developed by Atma Sciences, a New York-based startup established in 2024, which has raised approximately $5.48 million from investors [4][6] - The Gizmo team includes notable members such as Josh Siegel (CEO) and Daniel Amitay (CTO), along with engineers Brandon Francis and Rudd Fawcett, many of whom have prior experience at Snapchat [2][6] Product Features - Gizmo enables users to create interactive digital content through typed prompts, generating small interactive experiences like mini games or simple applications [3][6] - The application features a scrolling feed for browsing interactive posts, resembling formats used by short-video platforms [3][6] Investment and Growth - Meta has recently increased its hiring and investments in AI, including a significant stake in Scale AI and the acquisition of Manus, a developer of agentic AI systems [6]