Hang Zhou Ri Bao·2026-03-07 10:38Core Viewpoint - The incident involving Great Wall Motors' chairman Wei Jianjun's apology for plagiarism in a promotional poster for the new V9X vehicle has sparked significant public interest and discussion, highlighting the importance of originality in branding and marketing within the automotive industry [2][4]. Group 1: Incident Overview - On March 5, Great Wall Motors announced Wei Jianjun as the spokesperson for the new V9X vehicle [4]. - Following the announcement, it was pointed out by industry creators that the promotional poster closely resembled a design they created for the Range Rover Sport a year prior, leading to accusations of plagiarism [4]. - Wei Jianjun publicly acknowledged the plagiarism on March 6, apologizing to the Range Rover brand, the original designer, and the public, and accepted full legal and financial responsibility for the incident [2][3]. Group 2: Company Response and Future Actions - In his statement, Wei Jianjun emphasized that the primary responsibility for the incident lies with him due to inadequate oversight as the spokesperson [2]. - Great Wall Motors plans to reflect deeply on this incident and improve its internal management and review processes to prevent future occurrences of plagiarism [2]. - The company reiterated its commitment to originality and welcomed public scrutiny to ensure adherence to these values [2].