Wix.com (WIX) Registers 15% Growth in Q4 Bookings

Core Insights - Wix.com Ltd. reported Q4 revenue of $524.3 million, missing the consensus estimate of $546.2 million, but bookings increased by 15% to $535 million [1][2][3] - The company is entering a new phase in 2026, focusing on AI advancements with products like Wix Harmony and Base44 [1] - Oppenheimer analyst Ken Wong reduced the price target for Wix from $160 to $130, indicating a revised upside potential of over 55% while maintaining an Outperform rating [2] Financial Performance - Q4 revenue was $524.3 million, below the expected $546.2 million [1] - Bookings for the quarter rose by 15% to $535 million [1][3] Product and Market Strategy - Base44 has achieved a $100 million Annual Recurring Revenue (ARR), contributing to the expansion of Wix's Total Addressable Market (TAM) [2] - The company aims to leverage AI for long-term monetization through its flagship products [2] Analyst Sentiment - There is mixed sentiment regarding core growth, Base44, and margins, but the analyst expects bookings and revenue to exceed consensus slightly [3] - Optimism remains for FY26 despite some pressure on software multiples [2][3] Company Overview - Wix.com Ltd. is a cloud-based web development platform that provides AI-enabled tools for users to manage and grow their online businesses [4]