Core Insights - Happy Belly Food Group Inc. has announced the signing of a franchise agreement for its Heal Wellness brand in Griffintown, Montreal, marking the third franchise agreement in Quebec and indicating continued expansion in a dynamic urban market [1][4] Company Expansion - The Griffintown location will be operated by an existing franchise partner who also runs a Rosie's Burgers location, showcasing the strength of Happy Belly's platform and the confidence of its partners in expanding with multiple brands [3][4] - Heal Wellness has rapidly expanded across Canada and the United States, with 33 locations currently open and over 175 in development, contributing to Happy Belly's portfolio of 666 contractually committed retail franchise locations [7] Market Characteristics - Griffintown is recognized as one of Montreal's fastest-growing neighborhoods, characterized by a dense residential base, strong daytime traffic, and a health-conscious consumer demographic, making it an attractive market for Heal's wellness-focused menu [4]
Happy Belly Food Group's Heal Wellness Announces the Signing of a Franchise Agreement and Secured Real-Estate Location in Montreal's Griffintown
TMX Newsfile·2026-03-09 10:00