Wingstop Makes Ranch the Moment with a Limited-Edition 32 oz. Cup of Ranch

Core Insights - Wingstop is launching a limited-edition 32 oz. stainless steel cup filled with housemade ranch to celebrate National Ranch Day on March 10, 2026, with only 500 cups available in New York City and Dallas [1] Product Launch - The Big A$$ Ranch Cup is designed for fans who enjoy ranch with their wings, being twice the size of the standard 16 oz. ranch dip [1] - Each cup is individually numbered and priced at $30, available for in-store and digital carryout orders only at select locations [1] Marketing Strategy - The Chief Brand Officer emphasized that the oversized cup reflects the brand's commitment to its fans and their love for ranch, positioning it as a premium collectible rather than just a side item [1] - The cup's size is compared to an entire quart of milk, over twenty standard pizza dipping cups, and two full pints of beer, reinforcing its unique offering [1] Company Overview - Wingstop, founded in 1994 and headquartered in Dallas, operates over 3,000 restaurants globally, with 98% owned by brand partners [1] - The company generated over $5 billion in system-wide sales in fiscal 2025, offering a variety of wings and signature dips [1]