Americans Know How to Sleep Better -- So Why Aren't They? State of Sleep Survey Reveals Americans' Bedtime Preferences and Obstacles

Core Insights - The Mattress Firm's State of Sleep survey reveals that while 76% of Americans recognize the importance of a bedtime routine, they average only 6.6 hours of sleep per night, falling short of the ideal 7.1 hours [1][2] - The survey indicates that Americans experience an average of 10 "perfect" nights of sleep per month, contrasted with eight bad nights [1] Sleep Routines - A significant 76% of Americans adhere to a nighttime routine, with 79% of those reporting improved sleep quality [1] - The average time taken to fall asleep after getting into bed is 21 minutes, with one in three individuals falling asleep in 10 minutes or less [1] Sleep Preferences - The ideal sleep temperature is reported to be 66.3 degrees, with 68% preferring to sleep cooler rather than warmer [1] - 48% of respondents consider a top sheet essential, with baby boomers being the strongest advocates at 59% [1] - 75% of individuals sleep with two or fewer pillows, with common uses including hugging (33%) and placing between the legs (26%) [1] Technology and Sleep - 35% of respondents use wearable devices to track sleep, with Gen Z leading at 59% [1] - 41% have tried watching TV to fall asleep, with 79% finding it effective [1] - Two-thirds of respondents incorporate watching TV or phone scrolling as part of their bedtime routine, with this figure rising to 75% among Gen Z and millennials [1] Mattress Firm Promotions - Mattress Firm is offering a 15% discount on select mattresses and bedding from March 9-15, 2026, as part of Sleep Week [1] - The Sleepy's Basic Firm mattress is available for $219.99 from March 4 through April 28, 2026 [1]