ZACKS·2026-03-09 13:36Core Viewpoint - Starbucks Corp. is experiencing a notable recovery in customer traffic, indicating a potential turning point after several quarters of declining store visits [2][3][7]. Group 1: Starbucks Performance - Global comparable-store sales increased by 4% year over year, primarily driven by higher transactions rather than pricing [3]. - In the U.S., comparable sales also rose by 4%, supported by a 3% increase in transactions and a 1% rise in average ticket, marking the first transaction growth in eight quarters [3][12]. - The improvement is attributed to the "Back to Starbucks" strategy, which enhances in-store experience and service speed, with the Green Apron Service model showing positive customer feedback [4][7]. Group 2: Digital Engagement and International Markets - Starbucks Rewards membership reached a record 35.5 million active members in the U.S., contributing significantly to transaction growth [5]. - The international segment posted 5% comparable sales growth, with China achieving 7% growth due to product innovation and steady demand in delivery channels [6]. Group 3: Comparison with Peers - Compared to peers, Starbucks is beginning to show improving transaction momentum after a period of softer demand, while McDonald's and Dutch Bros have maintained steady traffic trends through value offerings and innovation [8][12]. - McDonald's reported a 5.7% increase in global comparable sales, with U.S. sales rising by 6.8%, attributed to value-focused offerings and marketing campaigns [9]. - Dutch Bros achieved 7.7% same-shop sales growth, driven by 5.4% transaction growth and strong demand for beverage innovation [10][11]. Group 4: Stock Performance and Valuation - Starbucks shares have declined by 6.7% over the past year, compared to the industry's decline of 3.1% [13]. - The forward price-to-sales ratio for Starbucks is 2.85, below the industry's average of 3.76, with fiscal 2026 earnings per share (EPS) estimated to increase by 8.5% year over year [13].