Samuel Adams Unveils “Our City. Our Beer.” Variety Pack Crafted Alongside Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara

Core Insights - Samuel Adams has launched the "Our City. Our Beer." Variety Pack, celebrating Boston sports culture and crafted in collaboration with local athletes [1][10] - The Variety Pack includes four distinct beers: (Derrick) White Ale, Crochet's Pale Ale, Julian Edel-Brau Lager, and Big Z Pilsner, aligning with the preferences of New England craft drinkers [3][10] - The launch event for the Variety Pack will take place on April 4, 2026, featuring appearances by the collaborating athletes [6] Product Details - The Variety Pack features a wheat ale (ABV: 5.3%), an American pale ale (ABV: 5.8%), a lager (ABV: 6.2%), and a pilsner (ABV: 5.0%), each with unique flavor profiles and seasonal availability [11] - Each beer will rotate on draft according to the corresponding sports season, enhancing the connection between the product and local sports events [4][10] Brand Commitment - Samuel Adams has a long-standing commitment to New England, having partnered with local sports teams and contributed to community charities [5] - The brewery aims to reinforce its identity as 'Boston's Beer' through this new product and its ongoing community engagement efforts [5][12] Availability - The "Our City. Our Beer." Variety Pack is currently available in New England in 12-packs of 12oz cans and on draft at select locations [7][10]