霸王茶姬将进军韩国，首店落子首尔江南

Group 1 - Bawang Chaji officially announced its entry into the South Korean market in the second quarter of this year, marking its eighth overseas market [2][3] - The first store will be located in Gangnam, a core business district and fashion landmark in Seoul, which offers high brand exposure and a large young consumer base [5][7] - In addition to the Gangnam flagship store, two more stores will open in Yongsan's I'Park Mall and Sinchon, targeting business elites, trendy consumers, and Gen Z students [11][12][13] Group 2 - Bawang Chaji will introduce its differentiated product, original leaf fresh milk tea, into a market where coffee culture is deeply rooted [15] - The brand has received significant interest from Korean consumers even before its official opening, aided by endorsements from several Korean celebrities [26][29] - Since its first overseas store opened in Kuala Lumpur in 2019, Bawang Chaji has expanded steadily, with 262 overseas stores as of September 30, 2025, including 196 in Malaysia and 22 in Singapore [31][32] Group 3 - The South Korean tea beverage market has been growing, increasing from 1.1 trillion KRW in 2020 to an estimated 1.58 trillion KRW in 2024, with competitors like Heytea and Gong Cha already established [38] - Bawang Chaji will face a strong coffee culture and a rapidly growing tea beverage market, presenting a "new blue ocean" opportunity [40][41] - The company's ability to differentiate its products and brand to gain local consumer recognition will be crucial for its global expansion [44]