Fluent(US:FLNT) Globenewswire·2026-03-09 20:15Core Insights - Fluent, Inc. reported strong growth in its Commerce Media Solutions segment, achieving a 101% year-over-year increase in revenue, which now constitutes 56% of total revenue, up from 26% in the previous year [2][6][7] - The company has made strategic partnerships with notable brands, including Authentic Brands Group, and launched new initiatives like Rebuy Monetize powered by Fluent, indicating a robust business pipeline for future growth [2][3] - Financial measures show a net loss of $4.1 million for Q4 2025, compared to a loss of $3.4 million in Q4 2024, while adjusted EBITDA improved to a loss of $9.0 million for the full year 2025, a decrease of $3.4 million from 2024 [7][12] Financial Performance - Q4 2025 revenue was $61.8 million, a decrease of 5.5% from $65.4 million in Q4 2024, with Commerce Media Solutions revenue at $34.7 million, up from $17.2 million in Q4 2024 [6][7] - For the full year 2025, total revenue was $208.8 million, down 18% from $254.6 million in 2024, while Commerce Media Solutions revenue increased by 99% to $82.3 million [12][7] - Gross profit for Q4 2025 was $18.7 million, representing 30% of revenue, with Commerce Media Solutions gross profit at $11.3 million, or 33% of its revenue [7][12] Strategic Initiatives - The company closed a $10.3 million private placement in August 2025 to enhance liquidity and attract institutional investors, followed by a new financing agreement in November for greater borrowing flexibility [3] - The sale of the Call Solutions subsidiary post-Q4 2025 allows Fluent to reallocate resources towards the growth of Commerce Media Solutions [3] - Fluent aims to scale its Commerce Media Solutions across new verticals and expects to return gross margins to the mid-twenties as partnerships mature [4][12] Future Outlook - The company anticipates double-digit revenue growth for 2026 on a continuing operations basis, alongside improved adjusted EBITDA [4][12] - Fluent's strategy includes expanding its partner network in new verticals such as travel, lifestyle, and home services, building on the momentum from partnerships established in 2025 [12]