L Catterton combines Bel Cosméticos and Mundo do Cabeleireiro in Brazil

Group 1 - L Catterton has merged beauty retailers Bel Cosméticos and Mundo do Cabeleireiro to create Brazil's largest multi-brand specialty beauty retail platform, operating over 130 stores across major Brazilian states [1][2] - The integration aims to enhance offerings in haircare, skincare, cosmetics, and fragrances, targeting a stronger nationwide presence in Brazil's specialist beauty retail sector [2][3] - The merged entity will invest in omnichannel operations, digital systems, and loyalty schemes to connect its store network with online sales [2][3] Group 2 - Ramiro Lauzan, managing partner of L Catterton Latin American fund, expressed excitement about building a national beauty destination in Brazil, expecting to provide suppliers with a more uniform route to market [3][5] - Celso Moraes, co-founder of Mundo do Cabeleireiro, will assume the role of chief executive, while Ivo Barbosa and Marina Moraes will join the board and remain active in the business [4][5] - Vinci Compass's NEIII Fund is selling its entire holding in Mundo do Cabeleireiro as part of the transaction [4]