Origin Agritech Launches "Aoyun 2026" New Variety Promotion Program to Drive Commercialization of Next-Generation Seed Varieties

Core Insights - Origin Agritech Ltd. has launched the "Aoyun 2026" new variety promotion program aimed at accelerating the commercialization of next-generation seed varieties [1] - The program is part of a broader strategy to enhance market penetration ahead of the spring planting season in China [1] Company Initiatives - The "Aoyun 2026" program was officially launched during the 2026 Annual Marketing Executive Conference held on March 2-3, 2026, in Changsha, Hunan Province [1] - Weiwei Shi has been appointed as the General Commander of the Aoyun 2026 project, which will involve coordination among all subsidiary companies [1] - The initiative aims to provide higher value for growers through advanced seed varieties and is aligned with the company's product pipeline priorities for the 2026 selling season [1] Product Development - In fiscal year 2025, Origin Agritech launched four new corn varieties: Jingke 317, Jinqiao 8, Xundan 203, and Aoyu 728, receiving multiple national and provincial trial approvals [1] - The company is accelerating the commercialization of GMO and gene-editing technologies through a strategic alliance with China Golden-mark Biotech [1] Regional Strategy - Regional teams from various provinces presented and finalized their annual campaign plans during the conference, targeting key markets in China [1] - The deployment plan aligns with China's spring planting season, which began on March 5, 2026, after the Jingzhe solar term [1] Performance Accountability - Performance accountability contracts for fiscal years 2026 and 2027 were signed, committing management teams to specific operational and financial targets [1] - The signing of these contracts formalizes accountability structures within the company's commercial organization following a significant rebuilding year [1] Management Commentary - The CEO of Origin Agritech emphasized that the launch of "Aoyun 2026" marks a transition to aggressive commercial execution, aiming to convert core assets into shareholder value [1] - The company is focused on providing next-generation technology to growers to enhance market share in upcoming seasons [1]