Haelixa appoints Infinited Fiber founder Petri Alava to board

Company Overview - Petri Alava, founder of Infinited Fiber Company, has been appointed to the board of Haelixa, bringing over 10 years of experience in textile-to-textile recycling technology and securing more than €100 million in strategic funding from major brands [1][2] - Haelixa recently raised €2 million in capital and is expanding its international presence in textiles and luxury goods, indicating a growing demand for its services [2] Technology and Innovation - Haelixa specializes in embedding invisible DNA markers into materials, providing product-level traceability across supply chains, which is crucial for combating counterfeiting [3] - The company has launched a DNA-based authenticity service aimed at enhancing verification processes in resale, repair, and distribution channels [3] Industry Context - The apparel and textile industry is currently facing challenges such as tightening regulations, margin pressures, and geopolitical instability, which heighten the need for reliable product origin and sustainability claims [2][4] - Alava emphasized the importance of embedding proof into products themselves, creating a scalable trust layer that addresses the unreliability of traditional documentation systems [4] Strategic Growth - The appointment of Alava is seen as a strategic move to support Haelixa's next phase of growth, combining scientific expertise with operational scale experience [2][5] - The industry is shifting towards making traceability a foundational requirement rather than an optional feature, highlighting the increasing importance of Haelixa's offerings [5]