MASTERBEEF GROUP Announces Entry into Franchise Agreement to Develop Gelato Shops in Hong Kong

Core Insights - MasterBeef Group plans to introduce a premium gelato brand from Thailand to the Hong Kong market as part of its expansion into the dessert segment [1][3] - The first Thailand gelato shop is expected to open in Summer 2026, with potential for additional locations based on performance and market conditions [2][5] - This initiative aims to diversify MasterBeef's offerings and enhance revenue streams, leveraging the strong demand for high-quality desserts in Hong Kong [3][5] Company Overview - MasterBeef Group is a full-service restaurant group in Hong Kong, specializing in Taiwanese hotpot and barbecue, operating 12 restaurant outlets under the Master Beef and Anping Grill brands [6]