Hilton(US:HLT) Businesswire·2026-03-10 13:15Core Insights - Hilton has launched the Hilton AI Planner, a generative AI-powered digital concierge aimed at enhancing travel planning for guests [1] - The tool is currently in beta testing and is designed to provide real-time responses and curated recommendations, making the travel experience more intuitive and personalized [1] - This initiative reflects Hilton's commitment to innovation and its strategy to leverage technology to improve guest experiences [1] Group 1: Hilton AI Planner - The Hilton AI Planner helps travelers explore Hilton's global portfolio and plan their stays, addressing the increasing demand for AI tools in travel planning [1] - The tool will initially be available to a limited number of users on Hilton.com, with plans for broader access as it evolves [1] - Hilton aims to learn from user interactions with the AI Planner to continuously improve its functionality and personalization capabilities [1] Group 2: Hilton's Technological Leadership - Hilton has a history of technological innovations, including the Digital Key and Confirmed Connecting Room, which have set new industry standards [1] - The introduction of the Hilton AI Planner is part of Hilton's ongoing efforts to enhance its digital ecosystem and improve guest usability [1] - The company has welcomed over 4 billion guests in its history and operates more than 9,100 properties across 143 countries [1]