Yamaha moves US headquarters out of California after nearly 50 years

Core Viewpoint - Yamaha Motor Co. is relocating its U.S. headquarters from California to Georgia to improve profitability in response to rising costs due to tariffs and market changes [2][8]. Group 1: Relocation Details - The corporate headquarters will move from Cypress, California, to Kennesaw, Georgia, starting in late 2026 and expected to conclude by late 2028 [1]. - Yamaha has been operating in California since 1979, with its marine business relocated to Kennesaw in 1999 and motorsports business in 2019 [5]. Group 2: Business Context - The relocation is part of structural reforms aimed at enhancing the profitability of U.S. operations [2]. - Yamaha manufactures a range of products including ATVs, boat engines, and personal watercraft, but does not produce motorcycles in North America [4]. Group 3: Employment and Economic Impact - The company employs over 2,300 workers in Georgia, indicating a significant presence in the state [8]. - Georgia's Governor Brian Kemp highlighted the move as a testament to the state's business-friendly environment, encouraging other California-based companies to consider relocating [6].