Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

Core Insights - Magnite has announced a partnership with NOVA Entertainment to enhance programmatic advertising capabilities across the Nova Retail Network, which is a prominent in-store audio network in Australia [1][2] Company Overview - Magnite is the largest independent sell-side advertising company globally, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4] - NOVA Entertainment is a leading independent audio entertainment business in Australia, operating multiple radio networks and digital platforms, focusing on creating meaningful connections between brands and audiences [5] Partnership Details - The collaboration allows advertisers to access premium Digital Audio inventory programmatically through Magnite, facilitating streamlined campaign activation and new opportunities for brands to engage consumers at the point of purchase [2][3] - The partnership aims to unlock additional value for NOVA's audio offerings, enhancing flexibility, efficiency, and scale for advertising partners [3] Industry Trends - There is a growing demand for automated buying and programmatic activation in audio channels, with 72% of Australian audio buyers purchasing audio programmatically in 2025, indicating a significant shift in the audio advertising landscape [3]