WHOOP and Samuel Ross MBE Announce First Limited-Edition Collection Drop for PROJECT TERRAIN

Core Insights - WHOOP and Samuel Ross MBE have launched the first limited-edition collection for PROJECT TERRAIN, featuring performance-driven WHOOP bands, apparel, and outerwear designed for urban training environments [1][2] - The collection emphasizes the integration of WHOOP devices into the design, transforming them into central elements of the apparel [1] - This collaboration marks a significant evolution for WHOOP, transitioning from a performance technology brand to a lifestyle brand [1] Product Details - The PROJECT TERRAIN collection includes various items such as the STRATA BAND, SOLARE TECHNICAL SHORT, and TERRA MUSCLE LONG SLEEVE, all engineered for low-light performance and urban training [1] - The collection features reflective detailing, bonded construction, and WHOOP Any-Wear Technology, allowing for off-wrist data capture [1] - Women's items include the LUNA PERFORMANCE BRA and SOLARE TECHNICAL RUNNING JACKET, designed for high performance and visibility in low-light conditions [1] Company Background - WHOOP, founded in 2012 and headquartered in Boston, has raised over $400 million in venture capital and operates in 56 countries [2] - The company provides a wearable membership that offers health guidance across various metrics, including sleep and recovery, and is trusted by millions globally [2] - SR_A, co-founded by Samuel Ross, is a design studio known for its bold visual style and has received multiple global accolades [2]